How to Apply liquid foundation, foundation

It only just occurred to me the other day, (speaking to a makeup novice), that do you know what? Not every girl out there knows how to get the best from her foundation or even apply it. So in her honour, I hope this handy guide may help you to get somewhere to achieving that perfect base. That's right baby, it's all about the base.

We'll touch on skincare another time, call me presumptuous but your skin is already glowing, we just need a little help to make the best of what we already have.

First off remember foundation/BB creams/CC creams and tinted moisturisers are all to enhance the skin and not to mask. I go for a flawless light coverage, slightly on the dewy side (think Chanel Vitalumiere Aqua). Maybe slightly more coverage for nights out or long days (Estee Lauder Double Wear).

How to Apply Liquid Foundation

With so many great foundations out there, it is easy to get great results with a £8 or £40 foundation. It depends on the application. Whether you apply with your trusty fingertips, brush or sponge, or a mixture of all 3. Here's how I get the base I want. I am certainly no makeup artist, but for me this works.

1. Decide on the foundation for you. 
I always lean towards liquid foundations as they seem to give great coverage, even skin tone and hide a multitude of sins.  Head down to your local Boots, try a range of foundations, get colour matched and ask for samples.

2.  Tools
I am partial to using a brush to apply. This seems to give a fairly light, seamless coverage.  If the coverage is not to your taste then repeat. Pump out around 1 - 1 1/2 pumps straight on to the brush. Currently I am loving Bobbi Brown's Full Coverage Face Brush, however for a much cheaper option it has to be the Real Technique's Buffing Brush. This brush is incredible, it buffs foundation into the skin quickly and effortlessly. If you wish you can also use fingertips or a sponge. Sometimes I damp a Beauty Blender and use this around my nose for more coverage.

3. Application
Dot a little onto the forehead, each cheek, the nose and chin. Blend from the centre of your face (nose) in circular motions, outwards. This way you will have more coverage over your T-zone and less on the cheeks. If you tend to get a little red on your cheeks, you can always later buff more product just over this area.  As you work the product into the skin, it will disappear.  

Do not forget to blend over the jaw line, so there are no tell-tale signs you are wearing foundation and make sure the colour matches your skin and is not too dark. If in doubt I always buy one shade lighter, knowing that however ghostly I look, once I have applied bronzer/blush, warmth will be restored.

4.  To Finish
Once foundation has been applied, I would use a transparent pressed powder over the t-zone, just to set the foundation in place. At the moment I switch between Bourjois' Healthy Balance powder (review here) and Soap and Glory's One Heck of a Blot (review here). Both finely milled, non cakey, cheap and do the job. Taking a big fluffy brush, press the product into the skin so the foundation you have just applied does not moved.

Now you have a perfect base, you need to conceal those problem areas, now that's for another time.....